If you own a business, you need to hire freelance writers. Website owners hire freelance writers to write SEO articles, web content, press releases, sales letters, blog posts, and more. The enormous amount of websites out there has created an equally great demand for writers who can write web content. An industry that was virtually non-existent only a decade or so ago, web content writing is the most common type of writing, and it is also one of the most popular ways to make money online.
Although there is a seemingly endless pool of writers online, most writers produce inferior articles and web content. This leaves website and business owners in a dilemma. How can you hire freelance writers that can get the job done right? There are a number of things website owners can do to hire quality freelancers, including asking for writing samples, starting with a test article, and keeping good writers long term.
Writing Samples
When you hire freelance writers, ask to read a few of the writer’s samples. A quality writer will have an abundance of writing samples. Some of the writing samples, for articles in particular, should appear online with the writer’s name as the author. All too often unscrupulous writers go online and send their potential clients links to other people’s articles that they have not even written. Hiring a freelance writer who has samples and is credited as the author will help to avoid such fraud.
Hire New Writers for Smaller Orders
While it is a great idea to hire freelance writers who have verifiable writing samples, it is possible that the writer has him or herself hired a ghostwriter. If the writer has hired a ghostwriter to write the content, then there is no guarantee that whoever writes your article will write quality web content. This is essentially a case of bait and switch; the writer shows you amazing samples and then sends you inferior quality writing. To avoid this potential pitfall, I recommend starting out small. For example, rather than hiring the writer to write 100 articles or 100 pages of website content, start with one or two or even ten. Do not invest more than you are willing to lose.
Rehire Proven Writers
Once the writer has proven himself, breathe a sigh of relief. And now that you have a reliable writer who can write quality web content, make sure to use that writer for as many projects as you can. Even if the writer costs a bit more money, it will be worth it if the alternative is posting inferior quality web content or spending all day editing their work.
Following these three steps — read writing samples, order small to start, rehire good freelance writers – when hiring freelance writer will help save you time and money. The success of your online business depends on high-quality web content and SEO articles. Hire freelance writers today!
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